“You really can't look at an independent marketing website as an expense though, it is an investment that is designed to bring you more business.  Your car is an expense, your website is a revenue generating vessel.”  Many times we are able to consolidate and both save you money every month as well as increase your return on investment.


I understand if now is not a good time.  All I want to do is schedule a few minutes minutes where you can be expecting my call and I will show you exactly how our websites generate a return on investment.  If it makes sense, we can talk more.  If you still are not interested then we can shake hands and part as friends. No worries and worse case scenario, you got some free information from me.  I just want you to be able to make an informed decision.  How is tomorrow at…?


*** If agrees to talk - Go to the 4 questions


REMEMBER: Whenever you schedule a follow up conversation prior to going into the interview step, be sure to follow the 4 Questions approach to go a little deeper into the conversations and to build rapport and create a bigger sense of “need” to show up to the appointment.  Prospects need a reason to talk to you, otherwise you just help them accomplish the goal of getting you off the phone.